Brand Archetype Tarot

I was tasked with creating a brand workshop aid to help small businesses define their brand personas. We settled on a pack of 12 tarot-style cards, each with an illustration based on one of the brand archetypes: The Innocent, Everyman, Hero, Rebel, Explorer, Creator, Ruler, Magician, Lover, Nurturer, Jester, and Sage. The reverse showed the breakdown of the persona enabling clients who were less familiar with the branding process to easily identify their own company profile.